Nestled in the heart of Covent Garden, Sass & Belle is a quaint boutique offering a vibrant selection of homeware, gifts, and decorative pieces. From colourful mugs and quirky keyrings to charming ornaments, the store is a treasure trove for those seeking unique, aesthetically pleasing items. However, while the products are undeniably cute, recent customer experiences suggest inconsistencies in quality and service that potential shoppers should consider.

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The Positives

Many visitors praise the shop’s whimsical atmosphere and variety, describing it as “crammed with colourful things to buy.” The selection caters well to gift shoppers, with a range of ceramics, home décor, and small trinkets that make for lovely presents. The store’s location in The Piazza adds to its appeal, making it a convenient stop while exploring Covent Garden.

The Negatives

Unfortunately, several reviews highlight poor customer service, including unhelpful staff and unexpected closures despite posted opening hours. One customer reported arriving multiple times when the store was supposed to be open, only to find it closed, while another encountered a dismissive attitude when asking for assistance.

Product quality has also been called into question—particularly with ceramics. One reviewer shared that a Frida vase cracked immediately after use, and attempts to contact customer service for a replacement went unanswered. Another shopper noted a significant price discrepancy between in-store and online purchases, with no resolution from the company despite reaching out.

Final Verdict

While Sass & Belle Covent Garden Market offers delightful, Instagram-worthy finds, potential buyers should be cautious. Check opening hours in advance, inspect ceramic items for durability, and compare online prices before purchasing in-store. For those prioritising customer service and reliability, experiences here may be hit or miss.

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