Nestled in the bustling heart of London, the Oxford Street Gift Shop at 35 Oxford St, London W1D 2DT, is a vibrant spot for tourists and locals seeking unique souvenirs and gifts. With a contact number of +44 20 3302 4242, this shop is easily accessible amidst the lively energy of one of Europe’s busiest shopping streets. Rated 3.9 stars from 91 reviews, it offers a mixed experience that’s worth exploring with caution and curiosity.

Contact Details

  • Phone: +442033024242
  • Address: 35 Oxford St, W1D 2DT, UK

Stepping into the shop, you’re greeted by a colourful array of London-themed merchandise, from classic Union Jack mugs to quirky keychains and stylish hoodies. The selection caters to a wide range of tastes, making it a convenient stop for picking up mementos or gifts. The atmosphere is lively, with friendly staff ready to assist, though some visitors have noted the need to stay vigilant about pricing. The shop’s location on Oxford Street makes it an ideal pitstop during a day of shopping at nearby flagship stores like Selfridges or Primark.

However, reviews highlight some challenges. Several customers have reported issues with pricing transparency, with instances of items being quoted at one price but charged significantly higher at checkout. For example —

“Be aware of sellers, they’re thief. They don’t tell you a correct price for products or lie about it then charge you 150% of a price on top of the original. Seller said 7.99 for a product and charged 79.99 and don’t compensate. They love to try how far they can go. CAREFUL!”

Others have expressed frustration over customer service, including an incident where a shopper waiting outside with their child felt intimidated by staff. Another review described being overcharged for a vape, priced at £20 compared to £5 elsewhere, and described the merchandise as “cheap overpriced toot.” These experiences suggest that while the shop has its charms, it’s wise to double-check prices and keep receipts handy.

Despite these concerns, the Oxford Street Gift Shop remains a popular destination for those eager to capture a piece of London’s spirit. To make the most of your visit, consider shopping during quieter weekday mornings to avoid crowds. Engaging with staff for product recommendations can uncover unique finds, but always clarify costs before purchasing. The shop’s eclectic range and prime location keep it on the radar for gift hunters, though a cautious approach ensures a more pleasant experience.

In summary, the Oxford Street Gift Shop is a lively, if imperfect, addition to London’s shopping scene. It’s a place where you can find delightful souvenirs but should tread carefully to avoid pricing pitfalls. Whether you’re after a quick gift or a quirky keepsake, this shop offers a taste of London’s vibrant retail culture—just keep your wits about you.

If you visit, double-check prices before paying and be mindful of potential pushy behaviour. While the location is handy, the mixed feedback suggests caution.

Would you take the risk for a quick souvenir, or opt for a more transparent retailer?

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