Nestled in the vibrant heart of London’s Theatre District, the House of Spells at 69-71 Charing Cross Road, London WC2H 0NE, is a must-visit for Harry Potter enthusiasts and fans of fantasy worlds alike. With a stellar 4.5-star rating from 1,426 reviews, this enchanting shop offers an immersive experience that transports visitors straight into the Wizarding World.
Contact Details
- Phone: +44 20 7287 9077
- Website: https://houseofspells.co.uk/
- Address: 69-71 Charing Cross Road, London WC2H 0NE, UK
As you step inside, the store’s meticulously designed interior captivates with its Diagon Alley-inspired charm. Shelves brim with official Harry Potter merchandise, including intricately crafted wands, elegant jewellery, Hogwarts house-themed apparel, and collectible replicas like the iconic wizard chess set. The attention to detail in both the decor and products creates a spellbinding atmosphere, making it easy to lose track of time while exploring. Beyond Harry Potter, the shop also stocks memorabilia from other beloved franchises such as Game of Thrones, Lord of the Rings, Stranger Things, and The Witcher, though the Wizarding World remains the star of the show.
The House of Spells stands out not only for its vast selection but also for its welcoming staff. Visitors frequently praise the knowledgeable team, who are eager to share insights about the merchandise and assist with choosing the perfect gift. For instance, one staff member’s expertise helped a first-time visitor select a high-quality wand case with luxurious cloth lining for just £5 more than the standard option. The shop also offers practical services, such as phone charging, which adds a thoughtful touch to the experience.
Located just a short walk from the Palace Theatre, home to Harry Potter and the Cursed Child, the store is perfectly positioned for fans attending the show. Prices may lean towards the higher side, reflecting the premium quality and official licensing, but the variety and exclusivity move immersive experience are well worth it. Wands, for example, are a highlight, with options ranging from character-specific designs to beautifully packaged sets, starting at around £40. Compared to other London shops, House of Spells offers competitive pricing for its exclusive items, making it a better value than some competitors.
For those unable to visit in person, the shop’s website (https://houseofspells.co.uk/) provides online shopping with free UK shipping on orders over £35. Key merchandise includes wands, bags (pouches, tote bags, backpacks), clothing (robes, hoodies, t-shirts), books, collectibles (replicas, statues, snow globes), keyrings, stationery, and toys like plush versions of Dobby and Hedwig. Whether you’re a die-hard Potterhead or simply seeking a unique gift, this shop delivers a magical experience that lingers long after you leave.
Why Visit?
From the moment you step inside, the store’s immersive design and spellbinding atmosphere transport you into a realm of magic. Visitors rave about the attention to detail, from life-sized props to themed displays that evoke the charm of Harry Potter, Lord of the Rings, and other beloved fandoms
What’s in Store?
House of Spells offers an extensive range of merchandise, including:
- Authentic wands (from £40, with premium cases available)
- Jewellery inspired by magical universes
- Collector’s statues and figurines
- Plushies, memorabilia, and limited-edition items
- TV and film-themed gifts (e.g., Friends, Game of Thrones, The Witcher)
Unlike other London shops, prices here are more affordable, making it a favourite for fans hunting unique souvenirs without breaking the bank.
Visitor Highlights
- Themed layout: Every corner feels like a scene from a fantasy world.
- Exceptional staff: Knowledgeable and helpful (some even assist with wand selections!).
- Bonus services: Phone charging, luggage storage (handy for travellers).
- Proximity to attractions: Perfect pit-stop after watching The Cursed Child or visiting Forbidden Planet.
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